Rewind the clock.

What if you had the dementia risk and mental
sharpness of someone 10-20 years younger?
See how BetterBrain can help.

Your BetterBrain journey

Brain health in today's healthcare system is full of outdated practices, long lines, and unnecessary complexity.
BetterBrain makes the cutting edge simple and accessible.
Step 1

Establish a baseline

From the comfort of your home, complete your risk assessment, cognitive test, genetic sampling, and blood draw (home or lab). Receive insightful interpretation as soon as tests are processed.
Step 2

Design an action plan

Review your results with a dedicated brain health expert to understand your exact needs. Co-create a custom plan that fits your biology, constraints, and lifestyle.
Step 3

Act on your plan

Access vetted interventions at the click of a button to help you action your plan. Immediately address areas with the highest benefit-to-effort ratio, and measure progress.
Step 4

Reassess and adapt

Regularly retest the most important markers for your health to see your progress, identify any new issues, and determine the next priorities.

Blood testing far beyond your annual physical

Our panel of cross-specialty physicians have selected the 30+ tests to give you the most relevant and deep insights into your brain's health.
Over $1,500 on your own
Included with BetterBrain

From one of 2,000+ labs or the comfort of your own home

Our lab testing partners have over 2,000 locations in the US so you never have to go far to get your blood draw. For maximum comfort and convenience, we also offer at-home draws for an additional $75 fee.

The biomarkers we test for

Apolipoprotein B (ApoB)
Total cholesterol
HDL cholesterol
LDL cholesterol
VLDL cholesterol
Cystatin C
Fatty Acids, Omega-3 & 6
Vitamin D
Vitamin B12
Ferritin (iron)
Hemoglobin A1c (HbA1c)
Uric Acid
Cystatin C
Blood urea nitrogen (BUN)
Carbon dioxide
Total protein
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
High Sensitivity C-Reactive Protein (hs-CRP)
Alzheimer's pathology
Available as-needed for high risk members
Presence of amyloid plaques in the brain

We don't leave you hanging

Our baseline tests almost always reveal a few sub-optimal markers. We choose the ones that are most important for your brain health and re-test those markers within 1-3 months at no additional cost to make sure you're back on track.
Baseline test
Full battery of tests
Targeted re-testing
Select biomarkers

Keep a pulse on your brain's capabilities

Tracking cognitive function over time helps you pinpoint how to best exercise your brain and quickly see any changes that arise.

Games, not pop quizzes

We use the same cognitive assessments used by scientists and clinicians worldwide, and the best part is, they don't even feel like assessments.

See your brain improve
in real time

We don't expect you to take our word on your improvements - witness the impact you're having on your brain's abilities.
BetterBrain recommends testing your cognitive abilities at least once every three months, but your membership comes with unlimited testing.

Know your DNA

A common mutation in the gene for apolipoprotein-E (APOE) is a major risk factor for Alzheimer's and influences treatment decisions.
Understanding your APOE genotype can provide valuable insight into your risk, actions you should take, and family planning.

APOE testing with BetterBrain

The test is simple – simply spit in tube and send back your sample.
Because deciding whether to do genetic testing is a very personal decision, we’ve made it optional with our membership.
Learn more about genetic testing here.

Already done genetic testing?

If you’ve already done 23andMe, upload your data to see your APOE status along and risks score from other associated genes.

Connect your wearables to BetterBrain

Coming soon

Your everyday actions add up

Connect your wearables to get personalized insights and recommendations on your sleep, activity, and other biomarkers that you already track.

Avg hours of sleep

May June July Aug Sept
Great job! You have achieved your goal of sleeping 8 hours a night this month.

Insights, not jargon

Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english.
No more meaningless numbers.

Our guidance, on your terms

No two brains are the same, nor are two lifestyles. Our health coaches help you understand the intricacies of your brain and build a plan that works for you.
session with brain health expert
minute session to cover all your questions
other protocols like yours

Keeping you one step ahead

Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
New evidence relevant to your high homocysteine
A study published by Smith et al. provides further evidence for higher dosage of B vitamins to reduce homocysteine levels. Because you are taking B12 supplements to manage your metabolic health, we've suggested an update to your protocol.
Review suggestion
See study summary

The cutting edge at your fingertips

Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.


Are Alzheimer's disease and other dementias preventable?

While there is no cure for Alzheimer's disease, the science around prevention has progressed tremendously over the past few years, as detailed in our Science section. A landmark study suggested that ~40% of cases are preventable, but many experts believe this is an underestimate given they did not consider important factors such as sleep, hyperhomocysteinemia, among others. What's more, implementing these brain health strategies has clear short term cognitive benefits (25% improvement per the landmark FINGER study) and improves many other aspects of your health.

I get lab tests every year at my annual physical. How is this different?

BetterBrain's battery of tests go far beyond the tests your PCP asks you for each year. Our panel of tests has been carefully assembled and vetted by leading physicians to provide a comprehensive view of your brain health. Unfortunately, many of these tests are inaccessible to most people given doctors are typically less focused on long term prevention, while insurance companies require "medical necessity" which usually requires existing symptoms.

How soon after joining can I get tested?

You should be able to get tested within a few days. As soon as you're signed up, you can walk into any Labcorp near you or schedule a mobile phlebotomy visit so you don't have to leave your home.

How long after testing will I get my results?

Your bloodwork will typically be available within 3 days of your blood draw. Genetic testing may take slightly longer - you should expect your results within 1-2 weeks of sending your saliva sample.

Why do you ask if I'm experiencing specific symptoms before buying a test?

We want to make sure that you are healthy when you start on your BetterBrain journey.  The symptoms we mention are typical signs of acute illness. Our tests are not meant as diagnostic tools, and you should consider reaching out to a healthcare provider for treatment. Moreover, any illness you are experiencing may throw off your baseline, so it is best to wait until you are at your usual health to ensure your results are accurate.

I already have my own doctor, how does BetterBrain fit in?

BetterBrain aims to integrate seamlessly into your existing care and help you navigate the broader healthcare system. We do not intend to replace the work of your physician and believe it is important for all to maintain a relationship with a primary care doctor.

Who will have access to my results?

We restrict access to results on a need-to-know basis. Namely, your results are available only to you, the ordering physician (who will contact you directly for any critical results), and your health coach if you are receiving coaching.

Please note that in some cases, clinicians and laboratories must report specific test results to state health authorities for disease tracking and prevalence.

How do you keep my health information safe?

We know that health information is some of the most sensitive data available. BetterBrain takes privacy and security very seriously, and as such adhere to high standards for digital, physical, and administrative security measures that guard your data against unauthorized access. All of our staff are trained on HIPAA regulations regularly to make sure we're working together to protect your information.

Please refer to our Privacy Statement for more details.

Will a physician be reviewing my results?

Yes, a medical doctor will review results from your lab tests and call you directly if there are any critical values in your results. Otherwise, your resulted will be interpreted directly on our app and by your health coach.

Is there a BetterBrain app?

Not currently. BetterBrain is a web application best accessed through a laptop or desktop computer, but we may look to develop a native app in the future.

Who are the BetterBrain health coaches?

Given we are in beta mode and want to give you the best possible experience, one of our co-founders and brain health experts, Cedric Gousseau, will personally be your health coach.

How does BetterBrain's money-back guarantee work?

We firmly believe in the effectiveness of our approach, so much so that we're prepared to stake our own resources on it. We will issue a 100% refund if you've followed our recommendations and neither of the following success measures are achieved:
1. Improvements in key blood biomarker(s) that are putting you at increased brain health risk (based on results from re-testing which typically occurs 1-3 months after initial baseline)
2. Improvements in cognitive function scores (from test taken at least 1 month after implementing suggested interventions)

Is BetterBrain covered by insurance?

BetterBrain is not reimbursable by insurance. This means we can offer you full transparency on our prices: no deductibles, no copays, no surprise bills.

Do I need a referral to join BetterBrain?

Not at all. BetterBrain is right for anyone looking to improve their brain health and brain performance. The sooner you set a baseline understanding for your body, the easier it will be to see your health trends and establish lasting habits that empower and safeguard your brain.

Where is BetterBrain available?

BetterBrain is currently available in all US states. Although our services are not yet available internationally, all our free tools (risk assessment, intervention library, genetics analyzer) are available anywhere.
Other questions? Feel free to contact us